Jaune, a beautifully curated apartment by Aslı Bayraktaroğlu, is an inspiring store where orientalist and vibrant spirit of Istanbul, meets the Parisian boheme.

A place where you feel comfortable, be inspired and enjoy the big closet in that beautifully curated apartment.

Mixing brands with the emerging designers, Aslı Bayraktaroğlu intuitively curated it as if it were a personal wardrobe.

Her love of Istanbul, art and jewelry shows in every corner of the apartment.

At the heart of it all her ever graceful aunt and her childhood memories shaped JAUNE and Aslı took it forward with a beautifully crafted JAUNE dress collection of her own.

Collaborating with local artisans, designed with a deep sense of place and memory, JAUNE Collection whispers the poetic charm of Istanbul’s past and magical presence.